Elenco materiali didattici

Cognome Nome Titolo Descrizione File allegato Tipo materiale Data aggiornamento
Ando' Romana lessons materials - October 2017 - I

Lessons 1-2

PDF icon FASHION_&_consumer_experience_lessons_1_2.pdf Didattico 03-11-2017
Ando' Romana Understanding consumer shopping behavior

On the couch

Understanding consumer shopping behavior
(Deloitte University Press

PDF icon consumer_shopping_behavior Didattico 05-12-2016
Ando' Romana Assignment_Assessment

FINAL EXAM
Assignment_Assessment

PDF icon Assignment_Assessment Didattico 05-12-2016
Ando' Romana lesson 9

Product placement

PDF icon ANDO lesson 9 Didattico 05-12-2016
Ando' Romana Visual social media

visual social media as touch points with the brands

PDF icon ANDO lessons 10-11-12 Didattico 05-12-2016
Ando' Romana lessons 7-8

Moments
Customer journey

PDF icon ANDO lessons 7-8 Didattico 05-12-2016
Ando' Romana celebrity and reviews

Celebrity, micro-celebrity and visual social media
Consumer generated advertising and reviews

PDF icon ANDO lessons 13-14 Didattico 05-12-2016
Ando' Romana fandom and fashion brands

lessons 5-6

PDF icon ANDO lessons 5-6 Didattico 05-12-2016
Ando' Romana micro-celebrity and social media

Marwick “You May Know Me From YouTube: (Micro)-Celebrity in Social Media.”

PDF icon micro-celeb and social media Didattico 01-12-2016
Ando' Romana CG ADVERTISING

Consumer generated advertising

PDF icon consumer_conversation_ads_campbell.pdf Didattico 01-12-2016

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